DallasDallas<div><p>Forest City's development and operation of the multi-block <a href="http://www.mercantileplace.com/" target="_blank">Mercantile Place on Main</a> in downtown Dallas highlights our lasting impact on the market's ongoing vibrant residential resurgence.</p><p>Downtown Dallas is seeing strong demand for residential space as former office buildings are being converted into residential use with retail at street level.</p><p>The Mercantile Place on Main (see property profile below) offers more than 700 apartment homes spread across four distinctly different buildings, blending innovative adaptive reuse with stylish new construction.</p><p><a href="http://www.elementdallas.com/" target="_blank">The Element</a>, the new construction component, is a modernist presence on the Dallas skyline with 153 apartments on 15 floors. It is linked by a courtyard, lobby and shared amenities core to The Merc, a 31-story Art Deco masterpiece that was formerly the home of Mercantile National Bank. Beneath The Merc's restored clock tower, which has been a downtown Dallas icon since 1943, are 213 apartment units in a landmark location.</p><p>Across the street is <a href="http://www.continentaldallas.com/" target="_blank">The Continental</a>, a former office building that played an important role in the growth of Texas' oil industry. Its 203 apartments are situated below the building's 11th floor rooftop club room, terrace and spa amenities with views of downtown Dallas in every direction.</p><p>Across another street is <a href="http://www.wilsondallas.com/" target="_blank">The Wilson</a>, a Dallas landmark built in 1904 and patterned after the Paris Opera House. Once home to a department store and offices, The Wilson offers 135 loft-style apartments, many of which retain frosted-glass office doors still stenciled with the names of original office tenants., </p><p><a href="http://www.3700m.com/" target="_blank">3700M</a>, our rental residential community at 3700 McKinney Ave. is strategically situated in the midst of the stylish West Village neighborhood in the heart of Dallas' Uptown district . Surrounded by world-class retail and dining, 3700M offers 381 luxury apartments in a 21-story tower and an adjacent mid-rise component. The luxurious seventh-floor rooftop pool and amenities deck provide resort-caliber features along with sweeping views of the downtown skyline. Full concierge service, custom artwork throughout the building, a catering kitchen and other first-rate amenities combine to make 3700M a distinctive address in Uptown Dallas. Additional details can be found at <a href="http://www.3700m.com/" target="_blank">3700M.com</a>.<br></p></div><p><br></p>



Mercantile Place on MainMercantile Place on Main<div>Located on Main Street between the Neiman Marcus flagship store and the new Main Street Park, Mercantile Place has transformed three city blocks by bringing an amenity-rich community into the heart of the city.</div><div>With more than 700 apartments and penthouses in its four communities – The Continental, The Element, The Merc and The Wilson – Mercantile Place is home to hundreds of urban dwellers who bring vitality and excitement to the city streets.</div><div>New restaurants, shops, and boutiques are opening their doors and the Main Street Park has become a gathering spot for dog owners and outdoor lovers alike.</div><img alt="" src="/SiteCollectionImages/Property%20Images/Apartments/Mercantile-Place-on-Main%202800x934.jpg" style="BORDER:0px solid;" />ApartmentsMercantile-Place-on-Main